Episode 020 - The Montreal Roses

In this episode of the Rosefellow Podcast, Mike Jager and Sam Tsoumas sit down with Isabelle Chevalier and Isabelle Ethier, two powerhouse entrepreneurs reshaping the landscape of professional sports in Canada. Together, they dive into the creation and mission of Les Roses de Montréal, the city’s new professional women’s soccer team.

Chevalier, a seasoned investor and well-known “dragon” from Dans l'œil du dragon, and Ethier, founder of Femmes d’Hockey and a leading voice in sports media, share their journey from vision to execution. They discuss the challenges of launching a professional league from scratch, building a brand with deep community roots, and the importance of visibility, equity, and cultural change in women’s sports.

Mike and Sam highlight the alignment between Rosefellow’s values and the Roses’ movement, bridging construction and sport through a shared commitment to inclusivity, teamwork, and believing in better. This inspiring conversation explores entrepreneurship, branding, and the power of collective belief in building something that truly matters.

Tune in to hear how passion, purpose, and grit are redefining the game—on and off the field.