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Episode 009 - The Right Time To Market

  • Justin Efraim
  • Oct 8, 2024
  • 1 min read

Updated: Apr 14



The right time to market


In this episode of The Rosefellow Podcast, co-founders Mike Jager and Sam Tsoumas are joined by David Lima, VP of Leasing Development, and Justin Efraim, president of Cat Around Films, to explore the vital role of marketing and branding in real estate development. The team delves into their unique approach to building Rosefellow’s brand, sharing stories of how they leveraged creativity and authenticity to stand out in the competitive industry​.


They discuss the early challenges of branding with limited resources, the importance of staying true to their identity, and how their willingness to do things differently set them apart. From their first projects to their ongoing journey, the conversation highlights how Rosefellow’s bold, transparent approach has built trust and helped them succeed​.


Whether you're in real estate or just interested in how to build a brand from scratch, this episode offers a deep dive into the strategies, risks, and rewards of innovative branding. Tune in to hear firsthand insights from the people behind Rosefellow’s success story​.

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